ABOUT US
What We Do
EMPOWERING REAL ESTATE INVESTORS FOR FINANCIAL SUCCESS
Founded in 2020, our journey began with a simple mission: to transform the traditional accounting experience for real estate investors. Our founder, driven by a commitment to responsiveness and innovative solutions, saw the need for an accounting firm that goes beyond the basics.
At Real Books, we believe in making financial success accessible. We combine proactive tax planning with comprehensive accounting services, ensuring our clients receive the best guidance and support. Our focus is on building long-term relationships, helping clients navigate the complexities of real estate finance with ease and confidence.
Technology
We leverage cutting-edge tools and innovations to empower our clients to navigate complex financial landscapes with confidence.
Synergy
We take a collaborative approach to ensure that we work seamlessly with our clients, combining their vision with our expertise to achieve shared success.
Humility
We recognize the importance of continuous learning, valuing the perspectives of others, and admitting mistakes in order to foster a culture of improvement and trust.
Communication
We prioritize open communication to ensure clarity, accuracy, and trust. Transparency is key in all our interactions, fostering stronger partnerships and clearer understanding.
Integrity
We believe in achieving great things with our clients, but never at the expense of doing what is right. We lead with integrity by making decisions based on honesty, fairness, and respect.
OUR VALUES
Meet Our CEO
MATTHEW CERVONI, CPA
Hey there! I'm Matthew Cervoni, the CEO of Real Books, where we help real estate investors focus on what truly matters. My career began at a large public accounting firm, where I gained extensive experience specializing in real estate and investment partnership tax returns and tax planning for individuals. I left to start Real Books because I wanted to break away from the traditional public accounting model and create something more impactful.
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But there's more to me than just numbers and spreadsheets! My passion for coaching extends beyond the business, as I'm also a lacrosse coach! Outside of work and coaching, I love staying active and spending time outdoors, so you can usually find me playing pick-up basketball or lacrosse, or firing up the grill.
I live in...
Lexington, KY
I'm up for grilling anything, but my specialty is...
brisket!
My favorite thing about my job is...
the relationships we build with our clients. It's incredibly rewarding to help them achieve their financial independence goals, allowing them to focus on what truly fulfills them.
Meet Our Senior Accountant
BENJAMIN RIGGS
Hi, I'm Benjamin Riggs, and I joined Real Books as a Senior Accountant in 2022. Having witnessed Matt's vision come to life, I was drawn to the company's potential and its commitment to excellence. My journey into accounting started with an interest in business, which led to a degree in accounting from the University of North Alabama. After college, I spent a few years working for an accounting firm and later transitioned to working with Real Books growing my expertise in accounting and real estate.
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When I'm not crunching numbers, you can find me exploring the great outdoors, indulging my passion for sports, or hitting the gym. Thanks to my time living in Spain, I'm fluent in both English and Spanish, adding a unique layer to my professional toolkit.
I live in...
Huntsville, AL
Outside of work I spend most of my time...
playing sports, backpacking, and in the gym.
My favorite thing about my job is...
the culture we've built and continue to build at Real Books. We maintain the highest level of professionalism but also value time spent outside of work so we can live our lives with the utmost freedom and enjoyment.
What We Do
YOUR FINANCES,
OUR FOCUS.
Our Simple Process
01/ Inquiry Form
Share more about your needs with our quick inquiry form so we can get to know you better.
02/ Discovery Call
We’ll reach out to set up a 30-minute discovery call to chat about how we can help and make sure we're a good fit.
03/ Proposal & Booking
If we’re a match, we’ll send over a proposal to get you started, and then guide you through onboarding.
